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The purpose of this study was to investigate the perception and preference of ´Jook´ among people to find the effective way of promoting consumption of Korean traditional ´Jook´. This survey was conducted in Seoul, Suwon, Pyongtaek area. Among 450 questionnaires, 363 responses were collected and were analyzed by SAS program. The results were as follows: 47% was male, 33.1% were 20 to 29 years old and 45% were students. Age and sex were main factors influencing the perception and preference of ´Jook´. Older generation and women liked ´Jook´ the most. ´Potjook´, ´Hobakjook´, ´Dakjook´, ´Hinjook´ were mostly preferred in order. ´Jook´ was eaten because of ´easy to digest´, ´special treat´, ´convenience food´, and ´therapeutic purpose´. But taste was the most preferred charcteristics selecting ´Jook´ except ´Hinjook´. In developing ´Jook´ to be consumed, diversity and convenience should be placed in the first prioity.
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